Fractional Head of Sales · Spain & DACH
As your external Head of Sales, I build sales, distributor networks and partnerships across Spain and DACH, without the fixed cost and long-term commitment of a full-time hire.
Aerofoils panel · Abu Dhabi
10+
Years of experience
80+
Distribution partners
600+
Retail partners
€6M+
Client budgets managed
The problem
01
Many brands choose partners before fully understanding the market.
02
A distributor alone does not create demand, key accounts or retail penetration.
03
A full-time Country Manager or Head of Sales creates significant fixed cost before you know the market works.
Why fractional
A full-time local hire is often the right long-term move. Fractional sales leadership is the step before it: senior execution while demand, partners and pricing are still being proven.
Traditional market expansion
Fractional Head of Sales
Services
Strategy is only useful if someone executes it. Every engagement is hands-on and scoped for Spain, DACH or both.
01
1–2 days per week · monthly retainer
You need senior sales leadership in a new market, but not yet a full-time hire.
A working pipeline, the right partners and a sales process your team can run.
02
3–4 weeks · fixed project
You are considering a new market, but the right route in is still unclear.
A clear go-to-market recommendation, tested in first conversations with the market.
03
Project fee or retainer
You know which market you want. You need the right local partners to get there.
Qualified distributors, introduced and onboarded, with a plan to perform.
Spain / DACH
I'm a native German speaker based in Mallorca, working in German, English and Spanish.
DACHSpain
SpainDACH
How it works
01
Understand your product, target market, current sales setup and goal.
02
Define target accounts, route to market, distributors and the commercial opportunity.
03
I work directly on outreach, partnerships, distributors, pipeline and closing deals.
Experience
2018 – 2022
Global Sales Manager & Project Director
Global sales and strategic projects across multiple action sports brands.
Project director for the Duotone Pro Centers
2023 – 2025
Strategic Advisor & Business Development
Strategic advisory and business development for an electric foiling venture.
2021 – 2024
Co-founder · Finance, Operations & Sales
A plastic-free, surf-inspired apparel brand, built from product concept to retail.
2016 – 2018
Key Account Manager
Logistics and shipping operations for high-tech enterprise clients.
On the side
Building new products is a personal passion. A few current side projects:
Digital dining pass connecting guests with restaurants.
Digital product passports for EU transparency requirements.
iOS app for planning surf sessions together. In development.
In development.
About
I have spent more than a decade in international sales, distribution, key accounts and business development. At Boards&More GmbH I was Global Sales Manager & Project Director for four years, leading an international team and a network of 80+ distributors and 600+ retailers.
Based in Mallorca, I work between DACH and Southern Europe and combine strategic thinking with hands-on execution.
Outside work, you'll usually find me on the water or in the mountains.
Off the clock
FAQ
They take operational responsibility for sales in a defined market: strategy, pipeline, partners, key accounts and negotiations. As part of your team, on a part-time basis.
Typically one to two days per week, depending on the market and the stage of the engagement.
Both. Day-to-day work is remote. I'm on site for key meetings, partner visits and trade shows in DACH and Spain.
Germany, Austria, Switzerland and Spain, in both directions. Southern Europe on request.
Outdoor, watersports, sports, lifestyle and premium consumer brands with physical distribution.
A Market Entry Sprint takes three to four weeks. Fractional engagements are ongoing and scoped together in the first conversation.
Contact
Let's talk about your market opportunity and what it takes to close the first deals.
I reply within one business day.