I build sales, distributor networks and partnerships across Spain and DACH — without the cost and commitment of hiring a full-time local sales lead.
Sebastian Herrig · Fractional Head of Sales
Mallorca · Spain & DACH · DE / EN / ES
Market Entry · Fractional Sales · Distributor Development
10+
Years of experience
80+
Distribution partners
600+
Retail partners
€6M+
Client budgets managed
The problem
01
Many brands choose partners before fully understanding the market.
02
A distributor alone does not create demand, key accounts or retail penetration.
03
A full-time Country Manager or Head of Sales creates significant fixed cost before market fit is validated.
Services
Strategy is only useful if someone executes it. Every engagement is hands-on and scoped for Spain, DACH or both.
1–2 days per week · monthly retainer
Scope
3–4 weeks · fixed project
Scope
Project fee or retainer
Scope
Spain DACH
Native German speaker, based in Mallorca, working in German, English and Spanish.
DACHSpain
SpainDACH
Why fractional
A full-time local hire is often the right long-term move. Fractional sales leadership is the step before it: senior execution while demand, partners and pricing are still being proven.
How it works
Understand your product, target market, current sales setup and goal.
Define target accounts, route to market, distributors and the commercial opportunity.
STOKE works directly on outreach, partnerships, distributors, pipeline and sales.
Experience
2018 – 2022
Global Sales Manager & Project Director
Global sales and strategic projects across multiple action sports brands.
2023 – 2025
Strategic Advisor & Business Development
Strategic advisory and business development for an electric foiling venture.
2021 – 2024
Co-founder · Finance, Operations & Sales
A plastic-free, surf-inspired apparel brand, built from product concept to retail.
2016 – 2018
Key Account Manager
Logistics and shipping operations for high-tech enterprise clients.
Building new products is a personal passion. A few current side projects:
Digital dining pass connecting guests with restaurants.
Digital product passports for EU transparency requirements.
iOS app for planning surf sessions together. In development.
In development.
About
Sebastian Herrig has spent more than a decade working across international sales, distribution, key accounts and business development — including four years as Global Sales Manager & Project Director at Boards&More GmbH, leading an international team and a network of 80+ distributors and 600+ retailers.
Based in Mallorca, he works between DACH and Southern Europe and combines strategic commercial thinking with hands-on execution.
Outside work, you'll usually find him on the water or in the mountains.
Off the clock
FAQ
Takes operational responsibility for sales in a defined market — strategy, pipeline, partners, key accounts and negotiations — as part of your team, on a part-time basis.
Typically one to two days per week, depending on the market and the stage of the engagement.
Both. Day-to-day work is remote; on-site time is planned for key meetings, partner visits and trade shows in DACH and Spain.
Germany, Austria, Switzerland and Spain — in both directions. Southern Europe on request.
Outdoor, watersports, sports, lifestyle and premium consumer brands with physical distribution.
A Market Entry Sprint takes three to four weeks. Fractional engagements are ongoing and scoped together in the first conversation.
Let's discuss the market opportunity and what it would take to build commercial traction.
Contact
I reply within one business day.